Categories


Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.

ENTRY TIPS

Remember to tie aims and objectives to your results, and make sure you keep to the word count. The panel judges 50-plus entries each, so keep it concise. Quote real figures where you can, judges appreciate hard numbers that can prove ROI. It’s also a good idea to include client testimonials, and use infographics to easily explain your results. For more entry tips, download the Guide to Entering Awards PDF.



Animation / Graphics Company of the Year

Judges are looking for a company which:
  • Produces high quality, innovative and creative work
  • Can demonstrate retention of clients, new client wins or new commissions
  • Has identified or exploited new markets, income streams or opportunities

Digital Agency of the Year (Up to 25 Employees)

Judges will be looking for agencies which:
  • Demonstrate consistently high standards of creative and innovative digital work
  • Create award-winning digital campaigns or creative work that increases client turnover
  • Can demonstrate retention of clients or new client wins
  • Have identified or exploited new markets, income streams or opportunities

Digital Agency of the Year (25+ Employees)

Judges will be looking for agencies which:
  • Demonstrate consistently high standards of creative and innovative digital work
  • Create award-winning digital campaigns or creative work that increases client turnover
  • Can demonstrate retention of clients or new client wins
  • Have identified or exploited new markets, income streams or opportunities

Independent Production Company of the Year

Judges are looking for a production company which:
  • Produces high quality, innovative and creative programming or content
  • Delivers outstanding work
  • Can demonstrate retention of clients, new client wins or new commissions
  • Has identified or focused on new markets, income streams or opportunities
  • Understands and exploits convergence delivering content across multiple platforms

Integrated Agency of the Year (Up to 29 Employees)

Judges will be looking for agencies which:
  • Have increased or maintained sales during the past 12 months
  • Create award-winning campaigns or creative work that increases client turnover
  • Demonstrate consistently high standards of creative, innovative, integrated work
  • Have identified or exploited new markets, income streams or opportunities

Integrated Agency of the Year (30+ Employees)

Judges will be looking for agencies which:
  • Have increased or maintained sales during the past 12 months
  • Create award-winning campaigns or creative work that increases client turnover
  • Demonstrate consistently high standards of creative, innovative, integrated work
  • Have identified or exploited new markets, income streams or opportunities

Media Sales Company of the Year

Judges will be looking for companies which:
  • Have increased or maintained sales during the past 12 months
  • Have identified or exploited new markets to negate falling advertising spends
  • Can demonstrate retention of clients or new client wins

PR Agency of the Year (Up to 15 Employees)

Judges will be looking for agencies which:
  • Have increased or maintained turnover during the past 12 months
  • Can demonstrate retention of clients or new client wins
  • Have embraced and implemented social media into their client offerings
  • Can demonstrate exceptional levels of media coverage for clients

PR Agency of the Year (16+ employees)

Judges will be looking for agencies which:
  • Have increased or maintained turnover during the past 12 months
  • Can demonstrate retention of clients or new client wins
  • Have embraced and implemented social media into their client offerings
  • Can demonstrate exceptional levels of media coverage for clients

Search Agency of the Year

Judges will be looking for agencies which:
  • Demonstrate consistently high standards of work
  • Create award-winning campaigns or creative work that increases client turnover
  • Can demonstrate retention of clients or new client wins
  • Have identified or exploited new markets, income streams or opportunities
  • Can demonstrate exceptional search results for clients

Content Team of the Year

Judges will be looking for in-house or in-agency teams which:
  • Create quality content across multiple channels
  • Demonstrate consistently high standards of creative and innovative work
  • Have identified or exploited new markets, income streams or opportunities

News & Magazine Publication of the Year (Printed and/or Online)

Judges will be looking for printed or online publications that:
  • Buck the current trends in declining sales and circulation in publishing (printed), or that can demonstrate a significant increase in visitor traffic (online) and commercial revenues
  • Provide interesting, innovative and relevant content in an easy navigable format
  • Publications which demonstrate an understanding of their target audience and create a high quality, creative publication appropriate to the target audience
  • Publications that demonstrate a sustainable financial model, finding innovative solutions to identifying new models or revenue streams (if a commercial publication)

Broadcasting Programme of the Year

Judges are looking for:
  • A highly informative, entertaining and interesting programme or drama series. The programme can run across all broadcasting platforms including TV, Radio, Digital and Online
  • Programme makers who clearly understand their target audience and create an appropriate, relevant and targeted programme
  • A programme which has been commissioned or created in the North and exemplifies the very best in broadcasting news, entertainment or drama

Multimedia Broadcasting Ad of the Year

Judges are looking for:
  • A highly innovative and engaging commercial. The commercial can have run across any/all broadcasting platforms including TV, Radio, Digital and Online
  • Commercial makers who clearly understand their target audience and create an appropriate, relevant and targeted commercial. Any supporting stats on the ad’s success/results will be helpful if judges’ scoring is tight
  • A commercial which has been commissioned or created in the North and exemplifies the very best in commercial broadcasting

Website of the Year

Judges will be looking for websites that:
  • Have been created by an in-house team or agency in the North (can be entered by company personnel or agency representative)
  • Demonstrate a sustainable financial model (if a commercial site)
  • Provide interesting, innovative and relevant content in an easy navigable format
  • Demonstrate a significant increase in visitor traffic
  • Can demonstrate effective market share and achieve good search rankings

Multimedia Video of the Year

Judges are looking for:
  • A video (including infotainment or advertorial) that has an understanding of its target audience, is creative, successful and appropriate
  • A video (used on or offline) which has reached clear objectives within budget, demonstrates innovative content and execution, appropriate use of channels to communicate with audience and can demonstrate evidence-based results

B2B Marketing Campaign of the Year

Judges will be looking for:
  • A B2B marketing or integrated campaign delivered in the North that has successfully utilised a number of channels to deliver outstanding results
  • A campaign that demonstrates customer insight and relevance to its target audience
  • Details of chosen channels and how the campaign was executed
  • A campaign which has reached clear objectives within budget and can demonstrate evidence-based results

B2C Marketing Campaign of the Year (Less than £50k)

Judges will be looking for:
  • A B2C marketing or integrated campaign delivered in the North that has successfully utilised a number of channels to deliver outstanding results
  • A campaign that demonstrates customer insight and relevance to its target audience
  • Details of chosen channels and how the campaign was executed
  • A campaign which has reached clear objectives within budget and can demonstrate evidence-based results

B2C Marketing Campaign of the Year (Over £50k)

Judges will be looking for:
  • A B2C marketing or integrated campaign delivered in the North that has successfully utilised a number of channels to deliver outstanding results
  • A campaign that demonstrates customer insight and relevance to its target audience
  • Details of chosen channels and how the campaign was executed
  • A campaign which has reached clear objectives within budget and can demonstrate evidence-based results

B2C PR Campaign of the Year

Judges will be looking for:
  • A B2C PR campaign delivered in the North, that has successfully utilised a number of channels to deliver outstanding results
  • A campaign that demonstrates customer insight and relevance to its target audience
  • Details of chosen channels and how the campaign was executed
  • A campaign which has reached clear objectives within budget and can demonstrate evidence-based results

Digital / Social Media Campaign of the Year

Judges will be looking for:
  • A Digital / Social Media campaign delivered in the North, that has successfully utilised a number of channels to deliver outstanding results
  • A campaign that demonstrates customer insight and relevance to its target audience
  • Details of chosen channels and how the campaign was executed
  • A campaign which has reached clear objectives within budget and can demonstrate evidence-based results

Content Campaign of the Year

Judges will be looking for:
  • A content campaign delivered in the North, that has successfully utilised a number of channels to deliver outstanding results
  • A campaign that demonstrates customer insight and relevance to its target audience
  • Details of chosen channels and how the campaign was executed
  • A campaign which has reached clear objectives within budget and can demonstrate evidence-based results

B2B Integrated Campaign of the Year

Judges will be looking for:
  • A B2B integrated campaign delivered in the North, that has successfully utilised a number of channels to deliver outstanding results
  • A campaign that demonstrates customer insight and relevance to its target audience
  • Details of chosen channels and how the campaign was executed
  • A campaign which has reached clear objectives within budget and can demonstrate evidence-based results

B2C Integrated Campaign of the Year

Judges will be looking for:
  • A B2C integrated campaign delivered in the North, that has successfully utilised a number of channels to deliver outstanding results
  • A campaign that demonstrates customer insight and relevance to its target audience
  • Details of chosen channels and how the campaign was executed
  • A campaign which has reached clear objectives within budget and can demonstrate evidence-based results

Prolific Northerner Award

The Prolific Northerner Award will be chosen by our judging panel and awarded at the ceremony. This award recognises a talented and inspiring practitioner who is leading the way, challenging convention, and inspiring the future of the marketing, creative, digital or broadcast industries of the North.